Project Overview
Designed a SaaS B2B MVP for an AI-powered Ad-Tech influencer marketing platform, driving brand-influencer collaborations to maximize social influence.
Designed a SaaS B2B MVP for an AI-powered Ad-Tech influencer marketing platform, driving brand-influencer collaborations to maximize social influence.
My Role
To design MVP for SaaS product with collaboration with another designer.
To design MVP for SaaS product with collaboration with another designer.
Project Context
I was brought onto the project during the MVP Design phase where already a designer had made the design which was based on the earlier instructions given by the client.
Now the client wants us to do competitor analysis and using that information stated us to restructure the IA and user flows and wants to redesign the screens.
I was brought onto the project during the MVP Design phase where already a designer had made the design which was based on the earlier instructions given by the client.
Now the client wants us to do competitor analysis and using that information stated us to restructure the IA and user flows and wants to redesign the screens.
Design
Initial user flow
Intial Design
Competitor Analysis
We conducted an analysis of two competitors, Qoruz and Kofluence, as identified by the client, to explore the commonalities in their campaign posting processes. Using the client’s product framework as a basis, we identified key aspects and compared them against these competitors. This allowed us to pinpoint the most critical features and best practices that competitors implement to streamline their user flow for posting campaigns, helping us identify essential patterns that enhance the overall user experience.
Additionally, we pinpointed important differences between the two platforms, offering valuable insights that can be strategically applied to improve our product.
We conducted an analysis of two competitors, Qoruz and Kofluence, as identified by the client, to explore the commonalities in their campaign posting processes. Using the client’s product framework as a basis, we identified key aspects and compared them against these competitors. This allowed us to pinpoint the most critical features and best practices that competitors implement to streamline their user flow for posting campaigns, helping us identify essential patterns that enhance the overall user experience.
Additionally, we pinpointed important differences between the two platforms, offering valuable insights that can be strategically applied to improve our product.
Common
Aspect
Qoruz
Kofluence
Kofluence
Campaign Title/Name
Campaign Objectives/Goals
Target Audience
Influencer Criteria / Requirements
Budget
Campaign Timeline / Duration
Content Deliverables
Campaign Brief
Approval Process
Performance Metrics / Tracking
Compensation / Payment Terms
Legal and Compliance
Campaign Name
Campaign Objectives
Target Audience
Influencer Criteria
Budget
Campaign Timeline
Deliverables
Campaign Brief
Content Approval Process
Tracking and Metrics
Payment Terms
Legal and Compliance
Campaign Title
Campaign Goals
Target Audience
Influencer Requirements
Budget
Campaign Duration
Content Deliverables
Campaign Brief
Approval Process
Performance Metrics
Compensation Terms
Legal Requirements
Campaign Title/Name
Campaign Objectives/Goals
Target Audience
Influencer Criteria / Requirements
Budget
Campaign Timeline / Duration
Content Deliverables
Campaign Brief
Approval Process
Performance Metrics / Tracking
Compensation / Payment Terms
Legal and Compliance
Campaign Name
Campaign Objectives
Target Audience
Influencer Criteria
Budget
Campaign Timeline
Deliverables
Campaign Brief
Content Approval Process
Tracking and Metrics
Payment Terms
Legal and Compliance
Campaign Title
Campaign Goals
Target Audience
Influencer Requirements
Budget
Campaign Duration
Content Deliverables
Campaign Brief
Approval Process
Performance Metrics
Compensation Terms
Legal Requirements
Campaign Title/Name
Campaign Objectives/Goals
Target Audience
Influencer Criteria / Requirements
Budget
Campaign Timeline / Duration
Content Deliverables
Campaign Brief
Approval Process
Performance Metrics / Tracking
Compensation / Payment Terms
Legal and Compliance
Campaign Name
Campaign Objectives
Target Audience
Influencer Criteria
Budget
Campaign Timeline
Deliverables
Campaign Brief
Content Approval Process
Tracking and Metrics
Payment Terms
Legal and Compliance
Campaign Title
Campaign Goals
Target Audience
Influencer Requirements
Budget
Campaign Duration
Content Deliverables
Campaign Brief
Approval Process
Performance Metrics
Compensation Terms
Legal Requirements
Differences
Aspect
Qoruz
Kofluence
Kofluence
Kofluence
Detail of Influencer
Criteria/Requirements
Content Approval Process
Performance Tracking
Integration and Analytics
Legal and Compliance Details
Detail of Influencer
Criteria/Requirements
Content Approval Process
Performance Tracking
Integration and Analytics
Legal and Compliance Details
More granular filters, specific
metrics or niche categories
Detailed review and approval
process
Specific tracking metrics and KPIs
Specific tracking metrics and KPIs
Separate analytics tools or
external integrations
Detailed legal requirements
specific to platform
Broader requirements, focus on
audience size
Integrated with platform’s
content management tools
Integrated performance analytics and recommendations
Built-in analytics and reporting
features
Compliance features tied to tools and integrations
Broader requirements, focus on
audience size
Integrated with platform’s
content management tools
Integrated performance analytics and recommendations
Built-in analytics and reporting
features
Compliance features tied to tools and integrations
Detail of Influencer
Criteria/Requirements
Content Approval Process
Performance Tracking
Integration and Analytics
Legal and Compliance Details
More granular filters, specific
metrics or niche categories
Detailed review and approval
process
Specific tracking metrics and KPIs
Separate analytics tools or
external integrations
Detailed legal requirements
specific to platform
Broader requirements, focus on
audience size
Integrated with platform’s
content management tools
Integrated performance analytics and recommendations
Built-in analytics and reporting
features
Compliance features tied to tools and integrations
In intial flow, there were options on the dashboard home page for the applications and influencers but after having analysis and going through competitor userflow we have decide that there will be 2 user flows-
Posting Campaign
To view campaign
In intial flow, there were options on the dashboard home page for the applications and influencers but after having analysis and going through competitor userflow we have decide that there will be 2 user flows-
Posting Campaign
To view campaign
Based on above analysis we decided how the user flow of posting campaign will going to be look like and what aspects will be there in these process.
Post campaign ( user flow 1)
Restructured user flow for Posting Campaign
Posting Campaign
Based on the same analysis we have restructured how the user flow of how to look ongoing campaign
View Campaign (user flow 2)
Restructured the user flow to view ongoing campaign
Home page with Campaign